Ad Industry Bans Targeting People with Cancer
I've been pretty irked in the past when ads confronting me on my Facebook or Myspace page are related to something on my profile or things I've searched for in the past-- ads for Buffy DVDs or even personal things like medicine and loans. Even more bothersome is when ads show up that seem to be targeting me as someone I'm not: things like 'Meet Christian Singles!,' 'Big and Beautiful Singles' or ads insinuating a love for binge drinking. It's kind of funny, but it also can be offensive. It makes me wonder what I'm searching for that makes me seem like an overweight alcoholic Christian.
In my opinion, ad targeting is invasive, a little scary and sometimes ineffective. This article explains some of the rules that guide the ad industry in regards to who they can target.
No comments:
Post a Comment