I can't say I really understood what "The Media Equation" by Nass and Reeves was talking about. Humans confuse the media for reality? Isn't that why the media is there? To simulate reality, give us something to connect with through an inanimate object - like the TV or computer?
The chapter says their findings hold true for every group tested, from business people to sophomores in college. They say "all people automatically and unconsciously respond socially and naturally to media."
I liked the radical points at the end of the article, promoting people to look introspectively at their lives to see how they personally want to accept media. It makes you think of how we are so drawn in to charismatic speakers on TV and how despite what they say, we favor them.
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